It’s fun to watch couples shop together, especially those who are in the earlier stages of their relationship. There is so much they are learning about their partner.
Just last week, a couple who had been together for several years were shopping together, neither of them looking for something specific – until the young woman found the section with bags
“Oh, just what I need,” she exclaimed.
Puzzled, her husband asked, “Just how many bags do you need? Don’t you have enough already?”
Before the young woman could answer, every woman within earshot said, “You can never have enough bags!”
A gift bag is one of the most coveted products to have, and it’s true that you can never have enough of them because of their versatility. Your customers will appreciate them and continue to use them.
Branding
Who you are and how you present yourself is your brand. What better way to create that brand than through a hemp or silk gift bag?
The jewelry store that carefully “wraps” each piece of purchased jewelry in a drawstring satin gift bag understands the importance of offering more than expected. So does the local gift shop that sells handmade soaps and lotions, placing the purchases in a spa bag. It’s all part of their branding, and it’s that kind of extra attention to detail that brings customers back.
Occasions
A gift bag can be appropriate for many events and reasons. What product do you have to promote? There is likely a bag for it.
- Corporate events – Offering gift bags at corporate events lends itself to showing customer appreciation and distributing your brand.
- Event planning – Donors and guests will appreciate your thoughtfulness, whether you are giving edibles, lotions or something more lasting like a charm.
- Cosmetic bags – It can be hard to keep small bottles and vials together in one place, especially when selling several as a set. Cosmetic bags are the perfect container because unlike paper or plastic wrapping, a bag with your logo on it provides enduring publicity.
- Conventions – Shopping bags are also perfect for conventions; they are one of the “gifts” attendees have come to expect and appreciate. Print your logo on the outside, place your printed material on the inside and attendees will do the rest of your advertising for you.
A bag by any other name is just a bag
Your brand recognition is in the details. Choose from an extensive combination of styles, materials and embellishments to give your gift bags the right tone and style. Select embroidering, piping, tassels, drawstrings or toggles as fasteners.
Your attention to detail in the selection of your gift bags and the promotion of your product or service can help you acquire and keep your customers’ loyalty to your brand.